Rebel Ram Brewing Company

A craft brewery dedicated to pushing boundaries, whether that’s in the brewhouse, with sustainability, or in the great outdoors. Committed to using the highest quality ingredients and producing beers, each one is its own adventure, it was important to convey the rebellious nature of this company.

Although the typography is traditional in nature, it also has a defiant “wild west” type feel. I used Barbaro Roman to increase the prominence of the brand and then chose a secondary, subtle san-serif, as to not compete with it. Earthy colors seemed like a no-brainer to relate back to the growing of high quality ingredients and commitment to sustainability and the great outdoors.