Ana & Mia Fine Jewelry

A fresh new woman owned fine jewelry company determined to shift the industry's long standing marketing strategy of “built for men gifting women” to “women celebrating themselves”. While this brand is wanting to break the mold in the industry, they still wanted a traditional, elegant look and feel. I achieved this by using a serif typeface for the main elements of the logo and balancing it out with a sans-serif.

Ana & Mia Fine Jewelry are committed to sustainability. The entire production ecosystem aims to mitigate its impact on the environment. So it was important to bring in earthy colors and textures.